The affiliate model is broken. Most recommendations on social media are ads disguised as advice. Influencers recommend fifty products on Amazon or ShopMy, scant few of which they've ever tried, much less enjoyed. Brands pay the bills, so brands call the shots.
There are experts and tastemakers who make thoughtful, ethical recommendations, but consumers can't easily distinguish them from the grifters who just want clicks and conversions.
Meanwhile, consumers are starving for honest product recommendations. There are so many things we can buy, and it's still very hard to distinguish the good from the mediocre. We're desperate for guidance.
That's why we're building Unfiliate: a platform for honest, unfiltered recommendations from tastemakers and experts.
The solution is simple: instead of brands paying tastemakers to recommend their products, audiences should pay tastemakers directly for their recommendations.
As a tastemaker, you get a browsable, searchable, shoppable page for your favorite products, like ShopMy or LTK. But instead of making money through brand partnerships and affiliate cuts, you make money by asking your audience to subscribe for access to your recommendations.
When you're offering genuine guidance, people who trust your expertise will happily pay you for it. We believe that this will be a win-win for both you and your audience that, importantly, earns you more money, and gives you more control over your work.
Our team built products used by millions at Google and Substack. We're builders at heart, and we want to create a new generation of internet commerce based on trust, taste, and quality.
If you're a tastemaker or expert looking for a better, more honest way to build a product-recommendation business, join our waitlist.
Join the waitlist →